K-pop band NewJeans is disbanding following a year-long dispute with their record label, Ador. The announcement came after Ador terminated its contract with member Danielle Marsh on Monday, effectively ending hopes for a full-group reunion.
The conflict began in 2024 when NewJeans announced their departure from Ador, citing workplace harassment. Ador denied these allegations, leading to a legal battle that concluded in October with a court ruling mandating the band to remain with Ador until 2029. Despite all five members initially agreeing to return to the label a month later, the recent termination of Marsh's contract has led to the group's dissolution.
Fans have expressed their disappointment and anger on social media, with many using the slogan "NewJeans is five or nothing." Some fans questioned Ador's decision to single out Marsh, with one X user writing, "Does this make any sense??? NewJeans without Danielle isn't NewJeans. Do you think you can just erase a member this easily? Give us back Danielle."
The dispute highlights the complexities of artist-label relationships in the K-pop industry, where contracts often grant labels significant control over artists' careers. The case also raises questions about the balance between contractual obligations and artists' well-being. The court's initial ruling, while legally binding, ultimately failed to resolve the underlying issues between NewJeans and Ador, leading to the current outcome.
Ador has not yet released a statement explaining the specific reasons for Marsh's contract termination. The future of the remaining NewJeans members is currently uncertain.
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