K-pop band NewJeans is effectively disbanding following a year-long dispute with their record label, Ador, a subsidiary of Hybe Corporation. Ador announced Monday the termination of its contract with Danielle Marsh, 20, and the future of member Minji remains uncertain, reducing the group to three members.
The news follows reports less than two months ago that NewJeans would return as a five-member group, leading to disappointment among fans. Social media users expressed their dismay, with many using the slogan "NewJeans is five or nothing." One X user questioned the decision to single out Danielle, stating, "Does this make any sense??? NewJeans without Danielle isn't NewJeans. Do you think you can just erase a member this easily? Give us back Danielle."
On Tuesday, local media reported that Ador is suing Danielle, a family member, and former boss Min Hee-jin for ₩32 million (approximately $23,000 USD) in damages. As of yet, none of the involved parties have made any public statements regarding the lawsuit or the contract termination. The BBC has reached out to Hybe for comment but has not yet received a response.
The conflict between NewJeans and Ador highlights the complexities of artist management and contractual agreements within the K-pop industry. Such disputes can have significant implications for the artists involved, their fans, and the overall stability of the entertainment companies. The specific reasons for the feud have not been fully disclosed, but industry analysts suggest disagreements over creative control and financial arrangements may be contributing factors.
The future of the remaining three members of NewJeans is currently unclear. It is possible that they will continue as a smaller group under Ador, seek to join a different label, or pursue solo careers. The outcome of the lawsuit against Danielle and Min Hee-jin could also influence the direction of the remaining members.
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