This year's Kennedy Center Honors, hosted by Donald Trump, saw a significant drop in viewership, averaging 3.01 million viewers, according to Nielsen Live Same Day Panel Big Data. That figure represents a 25% decrease compared to last year's broadcast, which drew 4.1 million viewers. The 2024 show already marked a record low, falling from 4.5 million viewers the previous year.
The decline in ratings comes shortly after the Kennedy Center's name was changed to include Donald Trump's name, a move that sparked controversy and led to several artists canceling their scheduled performances. Industry analysts suggest that the combination of the name change and Trump's hosting role may have alienated a portion of the traditional Kennedy Center Honors audience.
The Kennedy Center Honors, traditionally a non-partisan celebration of lifetime artistic achievements, has faced increasing scrutiny in recent years. The decision to have a sitting president host the event, a first in the Honors' history, further politicized the ceremony, according to some cultural commentators.
The Kennedy Center Honors recognize individuals who have made significant contributions to American culture through the performing arts. Past honorees include musicians, actors, directors, and other artists who have had a lasting impact on the nation's cultural landscape. Spike Lee recently shared a tribute to Isiah Whitlock Jr., calling him "My Dear Beloved Brother."
Variety reached out to the Kennedy Center for comment, but they did not immediately respond. The future of the Kennedy Center Honors and its audience appeal remains uncertain as the organization navigates the evolving political and cultural landscape.
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