Mark Cuban, the billionaire entrepreneur and former "Shark Tank" star, revealed his preference for email communication over phone calls, citing improved recall and more comprehensive responses. In a TikTok video posted by Masterclass, Cuban stated, "I don’t do calls...I’ll engage with you via email, and trust me, I do this all the time. I’m really good at it."

Cuban explained that email allows him to craft more thoughtful and detailed responses, adding, "I’ll give you more comprehensive responses than if it was via phone. And if we do it by phone, I’m going to forget half the stuff that we talked about because I’ve got so much going on." This rationale differs from that of Gen Z, who often avoid phone calls due to anxiety, according to a 2024 study.

The preference for asynchronous communication methods like email reflects a broader shift in communication norms, influenced by technological advancements and evolving work environments. AI-powered tools are increasingly used to manage and analyze email communication, enhancing efficiency and providing insights into communication patterns. These tools can automate tasks such as summarizing email threads, prioritizing messages, and even drafting responses, leveraging natural language processing (NLP) to understand and generate human-like text.

Cuban's continued involvement in various ventures, including Mark Cuban Cost Plus Drugs Company and his investments from "Shark Tank," underscores the importance of efficient communication strategies. His reliance on email highlights a practical approach to managing a high volume of information and interactions. The use of AI in communication management is becoming increasingly prevalent, with applications ranging from customer service chatbots to internal communication platforms that use machine learning to personalize information delivery.

The implications of this shift extend beyond individual productivity, impacting organizational communication structures and potentially influencing societal norms around real-time interaction. While immediate communication methods like phone calls offer spontaneity and personal connection, asynchronous methods provide a documented record and allow for more deliberate responses. As AI continues to evolve, its role in shaping communication preferences and practices is expected to grow, raising questions about the balance between efficiency, personalization, and the human element in communication.