Clicks Technology, known for its physical keyboards for smartphones, is launching its first smartphone, the Communicator, alongside a new slide-out keyboard for smart devices, ahead of the Consumer Electronics Show in Las Vegas next week. The Communicator, priced at $499, is designed with a physical keyboard reminiscent of a BlackBerry and targets users who carry separate phones for work and personal use. The company believes its market will be people who do a lot of actual work on their devices meaning messaging, emailing, working with documents, or other things where using a physical keyboard could be an advantage.
The smartphone aims to provide a focused user experience by excluding addictive social media apps and games. Instead, Clicks Technology partnered with Niagara Launcher, an Android launcher developer, to offer access to messaging apps and productivity tools such as Gmail, Telegram, WhatsApp, and Slack. The phone's standout feature is its emphasis on productivity and communication, catering to users who prioritize efficiency over entertainment.
The new slide-out keyboard, priced at $79, is designed to enhance the typing experience on existing smartphones. Clicks Technology aims to address the needs of users who prefer the tactile feedback and precision of a physical keyboard for tasks like composing emails, writing documents, and messaging.
Clicks Technology's entry into the smartphone market reflects a growing interest in devices that prioritize productivity and focused communication. By offering a physical keyboard and a curated selection of apps, the Communicator aims to differentiate itself from mainstream smartphones that often prioritize entertainment and social media engagement. The company is betting that there is a market for a device that caters to users who want a dedicated tool for work and communication.
The launch of the Communicator and the new slide-out keyboard represents Clicks Technology's effort to expand its product portfolio and cater to a wider range of users. The company's focus on physical keyboards and productivity-oriented features positions it as a niche player in the competitive smartphone market. The success of these new products will depend on their ability to resonate with users who value efficiency and tactile feedback over the distractions of modern smartphones.
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