Variety has been chronicling the evolution of television since its nascent stages, with the publication using the term "television" as early as January 12, 1927. The publication recognized television as a groundbreaking process that allowed viewers to watch broadcasting artists from the comfort of their homes, regardless of the distance from the broadcasting station.

Over the past 120 years, Variety has documented the cultural and commercial impact of television, including the advertisements that punctuated iconic shows like "I Love Lucy," "Star Trek," "Square Pegs," "The Golden Girls," and "Freaks and Geeks." These ads, initially referred to as "radio movies," reflected the early integration of television into the existing radio infrastructure of the late 1920s and early 1930s.

The publication's extensive archives offer a unique glimpse into the evolution of television advertising, showcasing how commercials have mirrored societal shifts and technological advancements. From the black-and-white era of "I Love Lucy" to the more contemporary stylings of "Freaks and Geeks," the ads provide a time capsule of consumer culture.

Variety's coverage has consistently highlighted the audience appeal of television, recognizing its power to connect viewers with both entertainment and commercial messaging. The publication's ongoing commitment to documenting the television industry ensures that its historical significance is preserved for future generations.