Lego introduced its Smart Play platform at CES in Las Vegas today, integrating technology into its traditional building blocks without relying on screens. The core of the platform is the Smart Brick, a sensor- and tech-equipped component the size of a standard 2x4 Lego brick.

The Smart Brick connects to compatible Smart Minifigures and Smart Tags, enabling real-time interactions that produce context-appropriate sounds and light effects. This allows users to enhance their play experience with interactive elements.

The first product to utilize this technology will be the Lego Star Wars Smart Play Luke’s Red Five X-Wing set, launching March 1. This 584-piece set includes two Smart Minifigs, Luke Skywalker and Princess Leia, along with five Smart Tags. These tags will trigger laser-shooting sounds, engine noises, light effects, and refueling and repair sounds, all coordinated by the Smart Brick. Two additional Lego Star Wars Smart Play sets are scheduled for release on the same day. Preorders are currently available.

Lego's Smart Play platform represents a significant step in the toy industry, blending physical play with digital interaction. By embedding technology directly into the bricks, Lego aims to offer a new dimension of play that encourages creativity and engagement without the need for separate screens or devices. The company believes this approach will resonate with both children and adult fans seeking a more immersive and interactive Lego experience.

The introduction of Smart Play comes as the toy industry increasingly explores ways to integrate technology into traditional play patterns. Lego's approach is notable for its focus on maintaining the tactile and creative aspects of building while adding a layer of digital interactivity. The success of the Smart Play platform could influence future toy designs and set a new standard for integrating technology into classic toys.