Lego introduced its Smart Play platform at CES in Las Vegas today, integrating technology with its traditional building blocks for interactive play without screens. The core of the system is the Smart Brick, a sensor-equipped component the size of a standard 2x4 Lego brick.

The Smart Brick connects to compatible Smart Minifigures and Smart Tags, enabling real-time interactions that produce context-appropriate sounds and light effects. This allows users to enhance their play experience with dynamic feedback coordinated by the Smart Brick.

Launching March 1, the Lego Star Wars Smart Play Luke’s Red Five X-Wing set, consisting of 584 pieces, will include two Smart Minifigs—Luke Skywalker and Princess Leia—along with five Smart Tags. These tags will trigger laser-shooting sounds, engine noises, light effects, and refueling and repair sounds, all managed by the central Smart Brick. Two additional Lego Star Wars Smart Play sets are scheduled for release on the same day. All three sets are currently available for preorder.

Lego's Smart Play platform represents a move to blend physical play with digital interactivity, potentially influencing how the toy industry approaches technology integration. By avoiding reliance on screens, Lego aims to maintain the tactile and imaginative aspects of traditional Lego play while adding new layers of engagement. The company believes this approach will appeal to both children and adult fans seeking a balance between physical and digital experiences.

The introduction of Smart Play indicates Lego's ongoing efforts to innovate within its established product line. The company has a history of incorporating technology into its toys, but the Smart Play platform marks a significant step toward creating a more integrated and interactive play experience. The success of these initial Smart Play sets will likely determine the future direction of Lego's technological advancements in its product offerings.