Asia-Pacific's video market is projected to generate $196 billion in revenue by 2030, fueled by the rise of premium video-on-demand (VOD) and creator-led platforms, according to a new report by Media Partners Asia. The report, titled "Asia-Pacific Video Broadband 2026," forecasts a compound annual growth rate (CAGR) of 2.8% between 2025 and 2030 for total screen revenues across the region.

The growth will be primarily driven by streaming services, social video platforms, and connected TV, which are expected to dominate screen revenue growth. Traditional television is facing a structural decline, impacting its contribution to the overall market. A significant shift is also anticipated in the subscription video-on-demand (SVOD) landscape, with India expected to overtake China in terms of subscriptions.

The Asia-Pacific video market is undergoing a transformation, with consumers increasingly favoring digital platforms over traditional broadcast. This trend is forcing media companies to adapt their business models and invest in streaming services and digital content. The rise of creator-led platforms is also disrupting the market, providing new avenues for content creation and distribution.

Media Partners Asia is a Singapore-based research firm that provides analysis and consulting services to the media and entertainment industry. Its reports are widely used by industry players to understand market trends and make strategic decisions.

Looking ahead, the Asia-Pacific video market is expected to continue its growth trajectory, driven by increasing internet penetration, rising disposable incomes, and the growing popularity of online video content. The competition among streaming services is expected to intensify, with companies vying for market share through original content, strategic partnerships, and competitive pricing. The shift in SVOD leadership from China to India reflects the latter's rapidly growing digital economy and increasing consumer demand for online entertainment.