Razer unveiled Project AVA, a holographic anime assistant, at CES 2026, showcasing an evolution from its initial concept as an esports AI coach. The device, a 5.5-inch animated desk companion, is designed to aid users with gaming strategies, productivity, daily organization, and personal advice.

Project AVA features a range of digital avatars, including the anime girl Kira and the muscular Zane, each with lifelike movements, eye-tracking, expressive faces, and lip-syncing capabilities for realistic interactions. According to Razer, the device aims to serve as both a gaming ally and an everyday assistant.

A built-in camera allows the device to monitor the user and their screen, a feature that has raised some concerns. The constant monitoring aspect of Project AVA has been described as "unsettling" by some attendees at CES 2026.

The introduction of Project AVA highlights the growing trend of integrating artificial intelligence into personal devices. While still a concept, the device represents a potential shift in how users interact with technology, blurring the lines between virtual assistance and personal companionship. The industry impact of such devices could be significant, potentially influencing the development of more personalized and interactive AI assistants in the future.

As Project AVA remains a concept, its future development and potential release date are uncertain. Razer has not yet confirmed whether the device will be made available to consumers.