Dell began selling its XPS laptops again today, a move that reverses the company's January 2025 decision to discontinue the line. The return of the 16- and 14-inch XPS laptops comes after Dell abandoned its XPS, Latitude, Inspiron, and Precision PC lineups a year ago, replacing them with Dell Premium, Dell Pro, and Dell Pro Max series.

Jeff Clarke, vice chairman and COO at Dell Technologies, announced the revival at a press event in New York City previewing Dell's CES 2026 announcements. "It was obvious we needed to change," Clarke said, acknowledging the need to bring back the popular XPS brand. While XPS is returning, Dell will continue to sell its Dell Pro models, maintaining a tiered computer lineup.

The XPS line was known for its thin, lightweight designs and modern features, making it a popular choice for consumer ultralight laptops. Its discontinuation was met with criticism from consumers and industry experts alike, who saw the XPS as a reliable and well-regarded product. The decision to revive the line reflects a shift in Dell's strategy, potentially influenced by market demand and consumer feedback.

The company's initial rebranding strategy aimed to streamline its product offerings, but the move appears to have backfired, leading to confusion and a loss of brand recognition. The return of XPS suggests that Dell is now prioritizing its established brands and focusing on products that resonate with consumers.

Dell is not resurrecting its Latitude, Inspiron, or Precision series at this time. The company has not yet released specific details about future updates or new features for the revived XPS laptops, but further announcements are expected at CES 2026. The market will be watching to see how Dell integrates the XPS line into its overall product strategy and how it differentiates the XPS from its other offerings.