The market for televisions designed to display art when not in use is expanding, driven by consumer demand for aesthetically pleasing technology. Samsung's Frame TV, initially released in 2017, features a matte-finish, anti-glare screen and picture-frame-like bezels, allowing it to display high-resolution digital art when in standby mode. This design transforms the television into something resembling a framed painting, making it a popular choice for smaller living spaces.

While Samsung's Frame TV has been available for several years, other manufacturers are now entering the market with similar products. Hisense announced its CanvasTV late last year, a direct competitor with a matte screen and art display capabilities. TCL also has similar models in development. The trend is fueled by consumers, particularly in urban areas with smaller living spaces, who prioritize both functionality and aesthetics in their home entertainment systems. Advances in screen technology, such as matte finishes and anti-glare coatings, have made these art-displaying TVs more visually appealing and practical.

The rise of "Art TVs" reflects a broader trend of integrating technology seamlessly into home decor. Consumers are increasingly seeking devices that serve multiple purposes and blend in with their living environments. The ability of these televisions to display art addresses the issue of the "empty black void" that traditional TVs create when turned off. By transforming into a piece of art, these TVs become a more integrated and visually appealing part of the home.

The increasing competition in the Art TV market is expected to drive further innovation and potentially lower prices, making these devices more accessible to a wider range of consumers. The arrival of new models from companies like Hisense and TCL suggests that the trend is gaining momentum and is likely to become a more significant segment of the television market. Reviews and consumer feedback on these new models will provide further insight into their performance and appeal.