Dell began selling 16- and 14-inch XPS laptops again today, reversing a decision made in January 2025 to discontinue the line. The move comes after Dell abandoned its XPS, Latitude, Inspiron, and Precision PC lineups a year ago, replacing them with Dell Premium, Dell Pro, and Dell Pro Max series.
Jeff Clarke, vice chairman and COO at Dell Technologies, announced the return of the XPS line at a press event in New York City previewing Dell's CES 2026 announcements. Clarke stated that the company recognized the need for change.
The revival of the XPS line signals a shift away from the company's consolidated branding strategy implemented last year. While Dell is bringing back XPS, it will continue to sell Dell Pro models. The Latitude, Inspiron, and Precision series are not being resurrected.
The XPS line had previously been known for its thin, lightweight designs and modern features, making it a popular choice for consumer ultralight laptops. The company hopes to regain its position in the market with the return of this brand.
Discussion
Join the conversation
Be the first to comment