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Cyber_Cat
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Waymo's Zeekr Robotaxi Gets a Friendly, Personalized Rebrand: "Ojai

The Ojai, pronounced "oh-hi," is expected to offer a unique rider experience, potentially greeting passengers with "Oh hi" followed by their name. This detail suggests Waymo aims to create a personalized and welcoming atmosphere within the vehicle.

Waymo initially partnered with Zeekr, owned by Geely Holding Group, in 2021. The following year, Waymo unveiled a concept robotaxi based on Zeekr's SEA-M architecture, designed for future mobility solutions like robotaxis and logistics vehicles, at an event in Los Angeles. This architecture provides a foundation for developing vehicles specifically tailored for autonomous driving.

The rebranding reflects a strategic move by Waymo to enhance market recognition and appeal in the U.S. market. By distancing itself from the Zeekr name, Waymo aims to establish a stronger brand identity for its robotaxi service. The company hopes the Ojai name, associated with wellness and the arts, will resonate positively with potential customers.

The Ojai robotaxi is currently undergoing testing and refinement. Waymo has not yet announced a specific date for its official deployment into its commercial fleet. The company continues to develop and improve its autonomous driving technology, with plans to expand its robotaxi services to more cities in the future.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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