Ford is developing an AI assistant and a next-generation BlueCruise system. The company revealed the plans Wednesday at the 2026 Consumer Electronics Show. The AI assistant will debut in Ford's smartphone app before expanding to vehicles in 2027. A more capable and cheaper BlueCruise promises eyes-off driving by 2028.
The AI assistant, hosted by Google Cloud, will leverage off-the-shelf LLMs. It will provide users with detailed vehicle information. Owners can ask about cargo capacity or real-time data like oil life. The assistant will roll out in the revamped Ford app early next year.
Ford's announcement stood out at CES, a show once dominated by automakers. The company presented the news at a session exploring technology and humanity. This marks a shift from flashy keynote events.
The next-generation BlueCruise aims for hands-free driving at a lower cost. This could accelerate the adoption of advanced driver-assistance systems.
Ford's move signals a commitment to integrating AI and advanced driving tech. The industry will be watching closely as these technologies roll out.
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