Waymo is rebranding its Zeekr RT robotaxi, now naming it Ojai, before integrating it into its commercial fleet, the company told TechCrunch. The autonomous vehicle, developed over the past three years in collaboration with Chinese automaker Zeekr, will adopt the new name, pronounced "oh-hi," after the village in the Topatopa Mountains near Los Angeles, known for its arts community and wellness focus.

According to Waymo spokesperson Chris Bonelli, the rebrand is due to the U.S. public's unfamiliarity with the Zeekr brand. "The company determined the U.S. public isn’t familiar with the Zeekr brand," Bonelli said. The Ojai robotaxi may even greet riders with an "Oh hi" followed by their name, enhancing the rider experience.

Waymo initially partnered with Geely Holding Group-owned Zeekr in 2021, unveiling a concept robotaxi the following year in Los Angeles. The prototype was built on Zeekr's SEA-M architecture, designed for future mobility solutions such as robotaxis and logistics vehicles. The rebrand may also help distance the vehicle from its Chinese origins in the U.S. market.

The Ojai represents Waymo's continued efforts to expand its autonomous vehicle services. The company has been testing and refining its technology in various cities, aiming to provide a safe and efficient transportation alternative. The introduction of the Ojai into Waymo's commercial fleet marks a significant step in its deployment strategy.

The company has not yet announced a specific timeline for when the Ojai will be available to the public. Further details about the vehicle's features and service areas are expected to be released closer to its official launch.