Ford is set to integrate artificial intelligence assistants into its vehicles, beginning with smartphone app integration in early 2026 and embedded systems in cars by 2027. The announcement, made at the annual Consumer Electronics Show in Las Vegas, signals Ford's intention to personalize the in-car experience through AI-driven technology.

According to Ford, the goal is to create "a seamless layer of intelligence that travels with you between your phone and your vehicle." This vision aims to provide users with a personalized experience that understands their context and leverages the vehicle's capabilities.

The initial phase, launching in early 2026, will focus on integrating AI assistants into Ford's smartphone applications. Following this, by 2027, the technology will be directly embedded into Ford vehicles. This move has the potential to revolutionize the driving experience through AI-driven personalization and decision-making.

The integration of AI reflects a broader trend among automakers to incorporate advanced technology into their vehicles. As the Consumer Electronics Show has become a venue for automakers to announce their technology plans, Ford's announcement aligns with the industry's increasing focus on AI and personalization.