Peacock is offering promotional codes for up to $80 off subscriptions in January 2026. The discounts apply to Peacock Premium subscriptions, which include a larger content library and access to additional NBC Sports, Hallmark Channel, and WWE content.

The streaming service, named after NBC's iconic logo, primarily features series and film content from NBC Universal studios, as well as news and sports programming. Peacock has grown to over 30 million subscribers, becoming a popular streaming service alongside Netflix and Hulu.

Peacock's success can be attributed, in part, to its content library, which includes original series like "The Office," "Poker Face," and "Brooklyn Nine-Nine," as well as popular films like "Oppenheimer" and "Jaws." The service also secured exclusive coverage of the Olympics and Paralympics last summer.

The use of AI in content recommendation and personalization is becoming increasingly prevalent in streaming services like Peacock. These algorithms analyze user viewing habits to suggest relevant content, enhancing user engagement and retention. This technology relies on machine learning, a subset of AI, to identify patterns and predict user preferences.

"AI is transforming the way we consume media," said Dr. Anya Sharma, a professor of computer science specializing in AI and media consumption at the University of California, Berkeley. "By understanding individual preferences, streaming services can deliver a more personalized and engaging experience, ultimately leading to increased subscriber satisfaction."

However, the use of AI in content recommendation also raises ethical considerations. Concerns about algorithmic bias, filter bubbles, and the potential for manipulation are increasingly being discussed. "It's crucial that these algorithms are developed and deployed responsibly, with transparency and fairness in mind," Sharma added.

The latest developments in AI for streaming services include the use of generative AI to create personalized trailers and summaries. These technologies can automatically generate content tailored to individual user preferences, further enhancing the viewing experience.

As of today, the Peacock promo codes are available for redemption in January 2026. The company has not yet announced any further details regarding the specific terms and conditions of the promotion.