Clicks Technology, a mobile keyboard maker, is making waves with its debut phone, the Communicator, and a slide-out physical keyboard attachment. The company reported strong initial sales, indicating a potential resurgence of physical keyboards in the smartphone market.

According to Jeff Gadway, Clicks' chief marketing officer and co-founder, the company was making a sale every 6.5 seconds between both devices over the past week. While specific sales figures were not disclosed, this rate suggests significant early demand for the Communicator and the keyboard attachment. The Communicator is priced at $499.

The introduction of the Communicator, with its BlackBerry-like keyboard and messaging-focused touchscreen, arrives at a time when the smartphone market is dominated by touchscreen-only devices. By offering a physical keyboard, Clicks is targeting users who prefer tactile typing and a more traditional smartphone experience. The device runs Android 16, ensuring compatibility with a wide range of applications, and features Niagara Launcher for a minimalist homescreen experience.

Clicks Technology is betting on a segment of the market that has been largely ignored in recent years. The success of the Communicator could signal a shift in consumer preferences and encourage other manufacturers to explore alternative input methods. The company's partnership with Niagara Launcher demonstrates a focus on user experience and customization.

Looking ahead, the Communicator is slated to ship later this year. The prototype tested by TechCrunch provided an initial feel for the device's size and weight, suggesting that the final product will closely resemble the prototype. The company's ability to maintain its current sales momentum and deliver a polished product will be crucial to its long-term success.