Creatine supplements, once primarily associated with male athletes and bodybuilders, have experienced a surge in popularity among a broader demographic, including women of various ages and fitness levels. This shift reflects an evolving understanding of creatine's potential benefits beyond muscle building, extending into areas like general wellness and longevity. Registered dietitian Gretchen Zimmermann noted the increasing interest among women, particularly those engaging in heavier weightlifting, dispelling previous misconceptions about women becoming overly muscular from such training.

Creatine's rise in mainstream wellness culture is evident in its presence in Pilates studios, on TikTok fitness trends, and at longevity-focused retreats. This increased visibility has prompted many to inquire about the substance and its effects.

Creatine is now recognized for its potential benefits beyond athletic performance. While traditionally used to enhance muscle mass and strength, it is being explored for its cognitive and overall health benefits. The supplement's expanding appeal is also fueled by a growing body of research supporting its safety and efficacy for a wider range of individuals.

The availability of creatine in various forms, from powders to flavored supplements, has also contributed to its accessibility and appeal. Brands like Thorne, Nutricost, and Peach Perfect Booty Builder offer diverse options catering to different preferences and needs.