CES 2026 in Las Vegas featured Nvidia's unveiling of its Rubin computing architecture, designed to address the escalating computational requirements driven by AI adoption, as the company aims to replace the Blackwell architecture. Nvidia CEO Jensen Huang emphasized the company's AI-driven achievements during his presentation, highlighting the Rubin architecture's role in meeting the demands of increasingly complex AI models. The event, which commenced with press conferences from industry giants like Nvidia, Sony, and AMD, and previews at Sunday's Unveiled event, has AI as a central theme for many companies, though traditional hardware upgrades and innovations also remain prominent.

Huang's presentation included the debut of an AI model tailored for autonomous vehicles, demonstrating Nvidia's continued investment in the automotive sector. The Rubin architecture, according to Nvidia, will offer enhanced performance and efficiency, crucial for training and deploying advanced AI models. This development comes as AI continues to permeate various industries, demanding more powerful and sophisticated computing infrastructure.

AI's pervasive influence was evident throughout CES 2026, mirroring the trend of the past two years. Companies across the tech landscape are integrating AI into their products and services, reflecting the technology's growing importance in both consumer and enterprise applications. While AI dominated many discussions, traditional hardware innovations maintained a significant presence, showcasing the diverse range of technological advancements on display.

TechCrunch's team is providing real-time updates and analysis from the CES show floor via a live blog, capturing immediate reactions and insights. The event continues to unfold, with further announcements and demonstrations expected in the coming days.