The unexpected surge in popularity of "Heated Rivalry," a Canadian-produced series about two closeted gay hockey players, has caught television executives off guard, despite modest viewership numbers placing it outside the top streaming hits. The show's star, Hudson Williams, drew a crowd reminiscent of a Harry Styles appearance outside The Tonight Show Starring Jimmy Fallon in Midtown Manhattan on Wednesday, as fans gathered to see him before his appearance on the show.
NBC security likened the scene to the frenzy surrounding the pop star, indicating the intensity of the show's fanbase. "It was like Beatlemania out here," one guard said, surprised by the turnout for the hockey drama's star.
While "Heated Rivalry" isn't racking up "Stranger Things" or "Bridgerton"-level viewership, its cultural impact has been significant. The series, produced by Crave, a Canadian network, and licensed by HBO Max, premiered in late November with little fanfare. However, its steamy plot and compelling characters resonated with a dedicated audience, fueling its unexpected rise.
The show's success echoes the cult following of other sports-themed dramas, such as "Friday Night Lights," which, despite not being a ratings juggernaut, became a cultural touchstone. "Heated Rivalry" has tapped into a similar vein, attracting viewers with its blend of sports action and LGBTQ+ romance.
The series’ first season concluded two weeks ago, but the buzz surrounding the show continues to build. The appearance of Williams on Fallon's show suggests that HBO Max is keen to capitalize on the show's momentum, potentially hinting at future seasons or spin-offs.
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