A growing number of adults are turning to sleep coaches to improve their sleep habits, mirroring a trend previously seen primarily with newborns and their parents. A recent Gallup poll indicated that 57 percent of Americans believe they would feel better with more sleep, a significant jump from 43 percent in 2013, signaling a major shift in public perception of sleep quality. Only about a quarter of those surveyed reported getting the recommended eight or more hours per night, down from 34 percent a decade earlier, highlighting a performance slump reminiscent of a team struggling to maintain its winning record.

This surge in sleep-related anxieties has created an opportunity for sleep professionals to step in and help adults achieve restful nights. One sleep consultant, who previously focused on pediatric sleep, recognized the unmet need and expanded her practice to include adults. She stated that it is "entirely possible to transform daytime and nighttime habits to optimize for good sleep," offering a game plan for individuals looking to improve their sleep scores.

The historical perspective on sleep often clashes with modern needs. Margaret Thatcher, known for her limited sleep, famously quipped, "Sleep is for wimps!" However, experts now emphasize that sleep is crucial for overall well-being and cognitive function, akin to how a well-rested athlete outperforms one who is fatigued. The idea that relaxation requires training underscores the importance of discipline in managing sleep habits, similar to how athletes train to optimize their performance.

The rise in sleep coaching for adults reflects a broader societal shift towards prioritizing mental and physical health, as individuals seek strategies to combat stress and improve their daily lives. Just as a coach helps athletes refine their skills and strategies, sleep coaches provide guidance and support to help individuals develop healthy sleep routines. The increasing demand for sleep assistance suggests that many adults are actively seeking ways to improve their sleep performance and overall quality of life.