The emergence of Bluesound as a competitor comes as Sonos navigates the aftermath of a software issue earlier in 2024, prompting some customers to explore alternative wireless audio systems. Bluesound's product lineup mirrors Sonos, encompassing speakers, subwoofers, and music streamers. However, Bluesound distinguishes itself with its focus on lossless, hi-res audio formats, appealing to users who prioritize audio fidelity.

While Bluesound devices typically carry a premium price tag, costing 30 to 50 percent more than comparable Sonos products, the Pulse soundbar's performance in home theater audio is noteworthy. The WIRED review highlighted the soundbar's strengths in dialog and music reproduction. However, it also noted areas for improvement, including the strength of its Dolby Atmos effects and the absence of EQ, channel adjustment, or room tuning features. The lack of Dolby Atmos Music support was also cited as a drawback.

The soundbar's connectivity options and multiroom audio capabilities provide flexibility for users seeking to expand their audio setup throughout their homes. The Bluesound ecosystem allows for seamless integration of various speakers and devices, creating a cohesive audio experience.

The Bluesound Pulse soundbar is available for purchase at retailers such as Amazon and Best Buy, with prices around $1,499 and $1,500, respectively. The soundbar's position in the market reflects a growing demand for high-quality audio solutions that cater to audiophiles and home theater enthusiasts alike.