A growing number of adults are turning to sleep coaches to improve their sleep habits, mirroring a trend previously seen with newborns and their parents. A recent Gallup poll indicated that 57 percent of Americans believe they would feel better with more sleep, a significant jump from 43 percent in 2013, suggesting a league-wide slump in sleep performance.
Only about a quarter of those surveyed reported clocking the recommended eight or more hours of sleep per night, down from 34 percent a decade earlier, signaling a need for a strategic coaching intervention. Sleep professionals are now stepping up to help adults achieve their goal of waking up refreshed, much like a team bringing in a specialist to improve their free-throw percentage.
One sleep consultant, who previously focused on pediatric sleep, recognized the untapped potential in the adult market and shifted her focus. She stated that it's entirely possible to transform daytime and nighttime habits to optimize for good sleep, offering a game plan for those struggling to rest.
The increased demand for sleep coaching reflects a broader societal trend of heightened anxiety and difficulty disconnecting, akin to a team struggling to maintain focus in the final minutes of a close game. Margaret Thatcher, known for her limited sleep, famously quipped, "Sleep is for wimps!" However, experts now argue that sleep is crucial for mental and physical performance, similar to how proper training and rest are essential for athletes.
Adults typically seek sleep coaching for one of two reasons. They are looking to improve their sleep quality and duration, hoping to boost their overall well-being and daytime performance. The current situation highlights the growing recognition of sleep as a vital component of overall health and well-being, much like how teams now prioritize player recovery and injury prevention.
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