Apple announced on Monday its plan to integrate Google's Gemini AI models and cloud computing services into its upcoming Apple Foundation Models, marking a significant collaboration in the artificial intelligence sector. The integration will power Apple's personal assistant, Siri, and other AI features across its products, including iPhones.
The decision follows a nearly yearlong delay in Apple's efforts to develop its own competitive AI technology. According to a joint statement, Apple determined that Google's AI technology offered the "most capable foundation" for its Apple Foundation Models, promising "innovative new experiences" for Apple users.
The multiyear deal's specific terms were not disclosed, and a Google spokesman indicated the partnership is non-exclusive. This suggests Apple may explore other AI partnerships in the future.
Apple has faced increasing scrutiny regarding its AI strategy, particularly as competitors have made significant advancements in the field. The integration of Google's Gemini models addresses this pressure and allows Apple to rapidly enhance its AI capabilities. Gemini, developed by Google, is a suite of AI models designed for various tasks, including natural language processing, image recognition, and code generation. By leveraging Gemini, Apple aims to improve Siri's responsiveness, accuracy, and overall functionality.
The move also highlights the growing importance of cloud computing in AI development. Google's cloud services will provide the infrastructure necessary to support the computational demands of Apple's AI features.
Shares of Google's parent company, Alphabet, closed trading on Monday at just under $332, making it the fourth publicly traded company to surpass a $4 trillion valuation. This milestone reflects the market's confidence in Google's AI capabilities and its strategic partnerships.
The upgraded Siri, powered by Google's AI, is expected to be released later this year. The collaboration between Apple and Google could set a new precedent for partnerships between tech giants in the rapidly evolving AI landscape.
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