Apple announced Monday that it will integrate Google's Gemini AI models and cloud computing services into its upcoming Apple Intelligence system, including upgrades to its personal assistant, Siri. The move comes after a nearly yearlong delay in Apple's efforts to develop its own competitive artificial intelligence technology.
The integration will see Google's AI models power Apple's personal assistant, Siri, commonly used in iPhones, and other AI features within the Apple ecosystem. The companies said in a statement that Google's AI technology provides the most capable foundation for Apple Foundation Models and will unlock innovative new experiences for Apple users.
The multiyear deal's specific terms were not disclosed, and a Google spokesman confirmed the partnership is non-exclusive. This allows Google to potentially partner with other companies in the future.
Apple has faced increasing scrutiny regarding its AI strategy, particularly as competitors have made significant advancements in the field. The partnership with Google allows Apple to rapidly enhance its AI capabilities and deliver improved user experiences.
Google's Gemini AI models are designed to process information and generate responses in a manner similar to human conversation. By leveraging these models, Apple aims to make Siri more intuitive and capable of understanding complex user requests. The integration also allows Apple to offer new AI-driven features across its devices and services.
The use of cloud computing services will enable Apple to offload some of the processing burden associated with AI tasks, improving performance and battery life on its devices. This approach also allows Apple to update and improve its AI models more frequently without requiring users to download large software updates.
The announcement comes as Alphabet, Google's parent company, reached a valuation of just under $2 trillion on Monday, making it the fourth publicly traded company to surpass that mark.
The partnership between Apple and Google represents a significant shift in the competitive landscape of the AI industry. By combining Apple's hardware and software expertise with Google's AI capabilities, the companies aim to deliver a new generation of intelligent devices and services. The impact of this collaboration on the broader technology market remains to be seen, but it is expected to accelerate the adoption of AI across a wide range of applications.
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