Meta-backed Hupo has found renewed growth after pivoting its focus from mental wellness to AI-powered sales coaching. The shift comes after initial struggles in the mental wellness market and a re-evaluation of the company's core technology.

While specific revenue figures are not publicly available, Hupo reports significant traction within the banking, financial services, and insurance sectors. The company claims its AI-driven platform is helping these organizations improve sales performance by providing personalized coaching and feedback to sales teams. The platform analyzes sales interactions, identifies areas for improvement, and delivers tailored training modules.

The move reflects a broader trend in the enterprise software market, where AI is increasingly being used to enhance employee performance and productivity. The sales coaching market, in particular, is experiencing rapid growth, driven by the need for companies to optimize their sales processes and improve conversion rates in a competitive environment. Hupo's entry into this space positions it to capitalize on this growing demand.

Hupo, originally founded as Ami in 2022, initially focused on developing a mental wellness platform designed to help individuals manage pressure and improve their overall well-being. The company's founder and CEO, Justin Kim, drew inspiration from the patterns he observed in high-performing athletes. Early support from Meta provided valuable insights into user behavior and the importance of seamlessly integrating software into existing workflows. However, the company found it challenging to gain significant traction in the crowded mental wellness market. This led to a strategic decision to leverage its AI technology in a different, more commercially viable area: sales coaching.

Looking ahead, Hupo plans to further develop its AI capabilities and expand its reach into new industries. The company believes its platform has the potential to transform the way sales teams are trained and managed, ultimately driving significant revenue growth for its clients. The focus will be on refining the AI algorithms to provide even more personalized and effective coaching, as well as integrating the platform with other enterprise systems.