Apple announced Monday that it will base its upcoming artificial intelligence products on technology developed by Google, following a nearly yearlong delay in its efforts to compete in the A.I. sector. The upcoming versions of Apple Foundation Models, the company's A.I. system branded as Apple Intelligence, will utilize Google's Gemini A.I. models and cloud computing services.
These models are slated to power Apple's personal assistant, Siri, commonly used in iPhones and expected to receive an upgrade this year, along with other A.I. features across Apple's product line. "After careful evaluation, Apple determined that Google's A.I. technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users," the companies said in a joint statement.
The multiyear deal's specific terms were not disclosed, and a Google spokesman indicated the partnership is non-exclusive. This collaboration arrives as Apple has faced increasing scrutiny regarding its A.I. strategy and capabilities. The integration of Google's Gemini models aims to enhance Siri's functionality and introduce new A.I.-driven features to Apple devices, potentially bridging the gap with competitors who have already made significant strides in artificial intelligence.
Google's Gemini A.I. models are designed to understand and generate various types of content, including text, code, and images. By leveraging Google's cloud computing services, Apple aims to ensure the scalability and reliability of its A.I. offerings. The partnership could have significant implications for the A.I. industry, potentially setting a new standard for collaboration between tech giants.
Shares of Google's parent company, Alphabet, closed trading on Monday at just under $332, making it the fourth publicly traded company to be worth more than $4 trillion. The integration of Google's A.I. into Apple products is expected to roll out in upcoming software updates, with further details on specific features and availability to be announced in the coming months.
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