Apple will integrate Google's Gemini AI models into its upcoming Apple Intelligence system, including Siri, to enhance AI capabilities across its products, according to announcements from both companies. The "multi-year collaboration" between the tech giants aims to power improvements to several Apple services, including a more personalized version of its virtual assistant, Siri, BBC Technology reported.

The partnership signifies Apple's strategic move to leverage Google's advanced AI technology after facing scrutiny for its delayed AI advancements, The New York Times reported. The collaboration, while non-exclusive, could potentially impact the competitive landscape of the AI-driven consumer electronics market.

In a joint statement, Apple and Google said the partnership would unlock "innovative new experiences" for Apple users, according to BBC Technology. Experts suggest that this move demonstrates how Apple's cautious approach to building and rolling out its own AI tools has left it reliant on other companies. "By outsourcing the foundational layer of its AI to Google, Apple is effectively admitting that its internal AI development lagged behind," noted one industry analyst.

The integration will see Apple base some of its key tech on Google's Gemini AI models, according to BBC Technology. The New York Times added that Google's cloud services will also be incorporated into Apple's system. The move comes as Apple faces increasing pressure to compete with other tech companies that have already made significant strides in AI development.

The collaboration is expected to provide Apple users with enhanced AI capabilities across a range of products and services. Further details regarding the specific features and rollout timeline were not immediately available.