Apple announced on Monday that it will integrate Google's Gemini AI models and cloud computing services into its upcoming Apple Foundation Models, the company's AI system. This move comes after a nearly yearlong delay in Apple's efforts to compete in the rapidly evolving artificial intelligence landscape.
The integration will power Apple's personal assistant, Siri, commonly used in iPhones, which is expected to receive a significant upgrade this year. Other AI features within the Apple ecosystem will also benefit from Google's technology. "After careful evaluation, Apple determined that Google's A.I. technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users," the companies said in a joint statement.
The multiyear deal's specific terms remain undisclosed, and a Google spokesman confirmed the partnership is non-exclusive, leaving room for Apple to collaborate with other AI providers in the future. This collaboration marks a significant shift for Apple, which has faced increasing scrutiny regarding its AI strategy and capabilities compared to its competitors.
Google's Gemini AI models are designed to be versatile, capable of handling a wide range of tasks from natural language processing to image recognition. By leveraging these models, Apple aims to enhance the intelligence and responsiveness of its AI-driven features, offering users a more seamless and intuitive experience. The cloud computing services provided by Google will also enable Apple to scale its AI operations and deliver these advanced features to a global user base.
The partnership reflects the growing trend of collaboration in the AI industry, where companies are increasingly pooling resources and expertise to accelerate innovation. For Google, the deal provides a significant validation of its AI technology and expands its reach into Apple's vast ecosystem of devices and users.
Shares of Google's parent company, Alphabet, closed trading on Monday at just under $332, making it the fourth publicly traded company to surpass a $4 trillion valuation. The integration of Google's AI into Apple products is expected to roll out in the coming months, with further details on specific features and functionalities to be announced closer to the launch of the updated Apple Foundation Models.
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