Apple announced Monday that it will integrate Google's Gemini AI models and cloud computing services into its upcoming Apple Intelligence system, including upgrades to its personal assistant, Siri. The move comes after a nearly yearlong delay in Apple's efforts to compete in the artificial intelligence sector.
The integration will power Apple's personal assistant, Siri, commonly used in iPhones, and is expected to be upgraded this year, as well as other AI features within the Apple ecosystem. According to a joint statement, "After careful evaluation, Apple determined that Google's A.I. technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users."
The multiyear deal's specific terms were not disclosed, and a Google spokesman indicated the partnership is non-exclusive. This suggests Apple may explore other AI partnerships in the future.
Apple has faced increasing scrutiny regarding its AI strategy, particularly as competitors have made significant strides in the field. By leveraging Google's Gemini AI models, Apple aims to rapidly enhance its AI capabilities and deliver improved user experiences across its product line. Google's Gemini models are known for their advanced natural language processing and machine learning capabilities.
The integration of Gemini into Apple Intelligence represents a significant shift in the competitive landscape of the AI industry. It also underscores the growing importance of collaboration in driving innovation in the rapidly evolving field of artificial intelligence.
Shares of Google's parent company, Alphabet, closed trading on Monday at just under $332, making it the fourth publicly traded company to be worth more than $4 trillion. The partnership with Apple could further solidify Google's position as a leader in AI technology.
The upgraded Siri and other AI features powered by Google's Gemini are expected to be rolled out in upcoming versions of Apple products. The exact timeline for the integration and release of these features has not yet been announced.
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