Apple will integrate Google's Gemini AI models and cloud services into its Apple Intelligence system, including Siri, according to multiple news sources. The "multi-year collaboration" between the tech giants aims to enhance AI capabilities across Apple products.
The partnership reflects a strategic move by Apple to leverage Google's advanced AI technology after facing criticism for its slower AI development. The collaboration is non-exclusive.
The integration will power improvements to a number of Apple services, including a more personalized version of Siri, according to the BBC. In a joint statement, Apple and Google stated the partnership would unlock "innovative new experiences" for Apple users, according to the BBC.
Some experts believe this move demonstrates Apple's cautious approach to building and rolling out its own AI tools has left it reliant on other companies, according to the BBC. Other analysts see it as a departure from Apple's traditional in-house development approach.
The integration of Google's AI is expected to potentially reshape the competitive dynamics of the AI-driven consumer electronics market.
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