Apple will integrate Google's Gemini AI models and cloud services into its Apple Intelligence system, including Siri, according to multiple news sources. The "multi-year collaboration" between the tech giants aims to enhance AI capabilities across Apple products, marking a significant shift for the iPhone maker.
The partnership reflects Apple's strategic move to leverage Google's advanced AI technology after facing criticism for its slower AI development. According to a joint statement from the two firms, the collaboration will unlock "innovative new experiences" for Apple users. The integration will see Apple base some of its key tech on Google's Gemini AI models, as reported by BBC Technology.
While the collaboration is non-exclusive, it signifies a departure from Apple's traditional in-house development approach, according to some analysts. Experts suggest that by outsourcing the foundational layer of its AI to Google, Apple is effectively acknowledging its reliance on other companies in the rapidly evolving AI landscape. The move potentially reshapes the competitive dynamics of the AI-driven consumer electronics market.
The integration of Google's Gemini AI is expected to improve a number of Apple services, including a more personalized version of Siri. The partnership addresses scrutiny over Apple's delayed AI advancements, as noted by the New York Times.
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