Apple is partnering with Google to integrate Google's Gemini AI models and cloud services into its Apple Intelligence system, including Siri, marking a significant shift in Apple's AI strategy. The "multi-year collaboration" aims to enhance AI capabilities across Apple products, according to a joint statement from the two companies.

The move comes after Apple faced criticism for its slower development and rollout of its own AI tools. By leveraging Google's advanced AI technology, Apple seeks to address this scrutiny and potentially reshape the competitive dynamics of the AI-driven consumer electronics market. Multiple news sources confirmed the collaboration.

The integration of Gemini AI will power improvements to a number of Apple services, including a more personalized version of Siri, according to the BBC. The partnership will unlock "innovative new experiences" for Apple users, the companies stated.

Some experts suggest that this collaboration indicates Apple's cautious approach to building and deploying its own AI. By outsourcing the foundational layer of its AI to Google, "Apple is effectively admitting that its internal AI development lagged behind competitors," according to one analysis.

While the partnership is non-exclusive, it represents a strategic move for Apple to leverage existing AI expertise. The New York Times reported that the collaboration could have a significant impact on the competitive landscape. However, some analysts view this as a departure from Apple's traditional in-house development approach, the BBC reported.

The integration of Google's AI into Apple's ecosystem is expected to be a multi-stage process, with further details about specific applications and timelines to be released in the future.