Apple will integrate Google's Gemini AI models into its Apple Intelligence system, including Siri, marking a significant, multi-year collaboration between the tech giants. The partnership, announced recently, aims to enhance AI capabilities across Apple products and address criticism of Apple's slower AI development.

The collaboration will see the iPhone maker base some of its key technology on Google's Gemini AI models, according to a joint statement from the two firms. This move is expected to unlock "innovative new experiences" for Apple users.

Multiple news sources confirmed the agreement. The integration includes Google's cloud services, further embedding Google's AI technology within Apple's ecosystem.

Experts suggest that Apple's decision to outsource its AI foundation to Google is an acknowledgment of its internal limitations in AI development. This strategic move allows Apple to leverage Google's advanced AI technology, potentially reshaping the competitive dynamics of the AI-driven consumer electronics market.

Some analysts view this partnership as a departure from Apple's traditional in-house development approach. However, it reflects Apple's strategic need to rapidly enhance its AI offerings in the face of increasing competition.

The collaboration is expected to impact the competitive landscape of the AI-driven consumer electronics market. The partnership's specific timeline and the extent of Google's AI integration into Apple's products remain to be seen.