Smartphones in 2025 saw a resurgence of innovative designs, moving away from the perceived stagnation in the category, according to a review by WIRED. The analysis, based on testing a range of devices priced from $130 to $2,000, highlighted a return to varied styles not seen in recent years.

The Nothing Phone (3a) series, launched at Mobile World Congress, was specifically cited as a prime example of this trend. The electric blue Phone (3a) model, with its transparent backplate, red square accent, and Glyph lights for notifications, distinguished itself from competitors. While the Glyph lights' utility may be debated, their inclusion reflects a willingness to experiment with design, according to the WIRED review.

This renewed focus on unique design contrasts with the more uniform aesthetics that have dominated the smartphone market in recent years. The review noted a lack of whimsical design in the years leading up to 2025, referencing devices like the LG Wing from 2020 and the Nokia 9 PureView from 2019 as examples of past attempts at innovation. The Moto Mods for the Motorola Moto Z, which allowed users to add functionalities like cameras and speakers, were also mentioned as a precursor to this trend.

The market impact of these design choices remains to be seen. While visually distinctive phones may attract consumers seeking novelty, their long-term success will depend on factors such as performance, reliability, and pricing. The Nothing Phone (3a)'s reception, for example, will provide insights into the viability of prioritizing aesthetics in a competitive market.

The trend toward bolder designs could signal a shift in the smartphone industry, potentially influencing the strategies of major players like Apple and Samsung. Whether this translates into sustained growth for smaller companies like Nothing remains to be observed, but the initial response suggests a consumer appetite for phones that stand out from the crowd.