
2026 Streaming Forecast: Higher Prices, Fewer Perks?
Streaming services are moving away from their initial promise of affordable, ad-free content as prices rise and companies prioritize profitability over subscriber growth. This shift is driven by increasing content costs and a focus on extracting more revenue from existing customers, potentially leading to further price hikes for ad-free tiers and creative strategies to frame these increases. These changes reflect a broader trend of streaming services adapting to financial pressures and evolving consumer expectations.

















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