
Asus Exits Smartphones, Bets on AI in Strategic Shift
Asus Chairman Jonney Shih announced the company will halt smartphone production indefinitely, pivoting towards AI-driven products like robots and smart glasses. This decision comes as Asus's mobile phone sales have struggled to gain significant market share, despite niche offerings like the ROG Phone gaming line. The company will cease development of new Zenfone and ROG Phone models, adopting a wait-and-see approach to future mobile ventures.


















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