
DEVELOPING: Snap Spin-Off! Smart Glasses Unit Now Independent Company
DEVELOPING: Snap Spin-Off! Smart Glasses Unit Now Independent Company
Snap is spinning off its smart glasses unit into a new subsidiary, Specs Inc., to attract investors and streamline operations ahead of the consumer launch of Specs glasses later this year. This strategic move aims to provide capital flexibility, grow a distinct brand, and support a clearer valuation of the business, with the new Specs glasses expected to be priced competitively below Apple's Vision Pro. The launch of Specs is part of Snap's broader strategy to introduce a new computing paradigm.



















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