
S&P: Cable TV's Long Decline Begins; Netflix-Paramount Signals Shift
S&P Global reports the U.S. cable network industry has entered a decline phase, marked by falling revenues and viewership, with the Warner Bros. Discovery bidding war between Netflix and Paramount Skydance highlighting the shift. Netflix's potential acquisition of WBD's film and streaming assets signals a move away from traditional cable, potentially dismantling the linear networks and accelerating the growth of streaming and FAST services. This inflection point in 2025 represents a structural change in the media landscape.

















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