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Sauron Home Security Names Sonos Exec as CEO, Eyes 2025 Launch

Sauron, the high-end home security startup targeting "super premium" customers, has tapped a new CEO from Sonos. The company, which aims to provide military-grade security for tech elites, made the announcement today. This move comes a year after Sauron emerged from stealth, promising a Q1 2025 launch.

Founded in 2024 by Kevin Hartz and Jack Abraham, Sauron secured $18 million in funding. Investors include executives from Flock Safety and Palantir, along with defense tech investors like 8VC. The system is designed to combine AI, LiDAR, thermal imaging, and 24/7 human monitoring.

The new CEO's appointment signals a renewed push towards Sauron's market debut. The company has yet to comment on the reasons for the leadership change or provide an updated launch timeline. The luxury home security market is becoming increasingly competitive, with demand driven by concerns over safety among high-profile individuals.

Hartz and Abraham created Sauron after experiencing security failures at their own homes. They envisioned a system far exceeding existing consumer options. The startup's name, referencing the all-seeing eye from "The Lord of the Rings," reflects its ambition for comprehensive surveillance.

Sauron is expected to release further details about its launch plans and product specifications in the coming weeks. Industry analysts will be watching closely to see if the new CEO can deliver on the company's initial promise of revolutionizing home security.

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