K-pop band NewJeans is effectively breaking up following a year-long feud with its record label, Ador, according to announcements made Monday. Ador stated it had "terminated" its contract with Danielle Marsh, 20, and the return of Minji is uncertain, leaving the group with only three members.
The news follows reports less than two months ago that NewJeans would return to the label as a band of five, dashing fans' hopes of a comeback. Social media users expressed their disappointment, with many using the slogan "NewJeans is five or nothing." One X user questioned the label's decision, writing, "Does this make any sense??? NewJeans without Danielle isn't NewJeans. Do you think you can just erase a member this easily? Give us back Danielle."
On Tuesday, local media reported that Ador is suing Danielle, a family member, and ex-boss Min Hee-jin for ₩32 million (approximately $23,000 USD) in damages. As of now, none of those named in the lawsuit have made any public statements. The BBC has reached out to Hybe, Ador's parent company, for comment but has not yet received a response.
The conflict between NewJeans and Ador reportedly stemmed from disagreements over creative control and financial arrangements. Min Hee-jin, the former creative director of SM Entertainment, played a pivotal role in forming NewJeans and shaping their unique image. However, tensions arose as Hybe allegedly interfered with Ador's management and attempted to exert greater control over the group's activities.
The situation highlights the complexities of the K-pop industry, where artists often have limited autonomy and are subject to strict contracts and management control. The feud also raises questions about the ethical responsibilities of record labels and the importance of protecting the rights and well-being of artists.
The future of the remaining three members of NewJeans remains uncertain. It is unclear whether they will continue to perform as a trio under the Ador label or pursue solo careers. The legal proceedings against Danielle and Min Hee-jin are ongoing, and the outcome could have significant implications for the K-pop industry as a whole.
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