Vienna's Schönbrunn Palace holiday market generated significant revenue for local businesses and tourism in December, contributing an estimated €5 million to the city's economy. The market, held in the palace's courtyard, attracted over 250,000 visitors, a 15% increase compared to the previous year, according to the Vienna Tourist Board. Average visitor spending was approximately €20 per person on food, beverages, and crafts. The market's success reflects a broader trend of increasing demand for experiential tourism, with holiday markets across Europe seeing a 10% rise in attendance year-over-year. This surge in popularity has prompted local artisans and food vendors to expand their production capacity, leading to a 5% increase in employment within the sector. The Schönbrunn Palace market, managed by a consortium of local businesses, featured over 80 vendors offering traditional Austrian crafts and culinary specialties. The market's financial success underscores the economic potential of cultural tourism and its ability to drive revenue for local economies. Looking ahead, organizers plan to expand the market's offerings, including collaborations with international artisans and increased marketing efforts to attract a wider range of visitors.
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