Shares of ITC Ltd., India's largest cigarette maker, experienced a significant downturn following the Indian government's announcement of increased tobacco taxes. The company's stock price plummeted, marking its steepest decline in almost six years.

The government's notification, released late Wednesday, detailed a revised excise duty structure for cigarettes, ranging from 2,050 to 8,500 rupees per 1,000 sticks, effective February 1. Jefferies Financial Group Inc. analysts estimated that these higher charges translate to a tax increase exceeding 30%, assuming the continuation of the National Calamity Contingent Duty.

The immediate market reaction reflected investor concerns about the potential impact on ITC's profitability and sales volume. Increased taxes typically lead to higher prices for consumers, potentially dampening demand for cigarettes. This development occurs within a broader context of ongoing efforts by the Indian government to discourage tobacco consumption through various fiscal and regulatory measures.

ITC Ltd. holds a dominant position in the Indian cigarette market. Beyond cigarettes, the company has diversified interests in sectors such as fast-moving consumer goods (FMCG), hotels, paperboards, and agribusiness. However, cigarettes remain a significant revenue contributor, making the company particularly vulnerable to changes in tobacco taxation policies.

Looking ahead, the increased excise duty presents challenges for ITC. The company will likely need to carefully balance pricing strategies to mitigate the impact on sales volume while maintaining profitability. Analysts will be closely monitoring ITC's performance in the coming quarters to assess the long-term effects of the tax hike and the effectiveness of its strategies to navigate the changing regulatory landscape.