Eating less meat emerged as a potentially impactful resolution for the new year, mirroring a trend from the 2010s where many Americans aspired to embrace plant-based food options. This shift was driven by growing concerns about health impacts, animal welfare, and the environmental footprint associated with high meat consumption.

Throughout the previous decade, public opinion polls indicated a significant portion of the population was actively trying to reduce their meat intake. Institutions like schools and hospitals adopted initiatives such as Meatless Monday, while celebrities experimented with vegan diets. Venture capital firms invested heavily in plant-based meat alternatives, anticipating a major shift in the food industry. Companies like Impossible Foods and Beyond Meat gained prominence, offering products designed to mimic the taste and texture of traditional meat.

The average American consumes over 200 pounds of meat annually, raising questions about potential health consequences. Undercover investigations exposing the conditions within factory farms sparked outrage and fueled the movement toward more ethical food choices. Furthermore, the environmental impact of animal agriculture, including greenhouse gas emissions and land usage, became a focal point of public discourse.

While the initial enthusiasm for reducing meat consumption was strong, recent trends suggest a potential plateau or even a reversal. However, proponents argue that the underlying reasons for considering plant-based options remain valid and that renewed efforts to promote sustainable and ethical eating habits are warranted. New innovations, such as plant-based salmon filets developed by Toronto startup New School Foods, continue to emerge, offering consumers more diverse and appealing alternatives.