No. 10 Welcomes Reports of X Addressing Grok Deepfakes
London - Prime Minister Sir Keir Starmer told MPs that he welcomes reports that X is taking action over sexualized deepfakes produced by its AI tool, Grok. The images, widely shared on X, have prompted a fierce backlash.
Starmer stated he had been informed X was "acting to ensure full compliance with UK law." However, his spokesman later clarified that the Prime Minister did not have any new information from the firm, but was instead responding to media reports.
The controversy surrounding the Grok-generated deepfakes led Ofcom to launch an investigation on Monday. The government also announced it will enforce a law criminalizing the creation of non-consensual deepfakes.
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