Blind boxes, collectible mystery toys, have gained popularity as a form of entertainment and a way to acquire unique items. The appeal of these boxes lies in the element of surprise, as consumers purchase them without knowing the exact contents.

The trend of blind boxes can be traced back to Japanese traditions such as fukubukuro lucky bags and gashapon machines, where the act of spending money on an unknown item is a key part of the experience. This concept has evolved into vinyl Funko Pop figurines and collectible cards, further solidifying the popularity of blind boxes in contemporary culture.

One of the primary reasons for the popularity of blind boxes is the thrill of unwrapping a surprise. "I don't quite understand the human urge to unwrap presents, or hunt for the secret editions of various blind boxes," one reviewer noted, "I can confirm that the contents are cute and make me happy staring at me from my desk." This element of surprise, combined with the potential to discover rare or limited-edition items, drives the demand for blind boxes.

The accessibility of blind boxes has also contributed to their widespread appeal. While some consumers prefer to visit physical stores like Pop Mart or Miniso, many blind boxes are available for purchase online, making them easily accessible to a broader audience. This online availability has further fueled the trend, allowing consumers to indulge in the mystery and excitement of blind boxes from the comfort of their homes.