Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the podcast, the channel will host classic clips from Ant and Dec's television careers and "new digital formats." The move signifies the presenters' expansion into digital content creation and distribution, leveraging their established brand to reach audiences on new platforms.
Declan Donnelly explained the concept behind the podcast, stating, "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'. So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us." This quote highlights the audience-driven approach to the podcast's creation.
The launch of Belta Box and the "Hanging Out" podcast comes as Ant and Dec recently signed a contract extension with ITV to continue presenting shows including "I'm A Celebrity" and "Britain's Got Talent." The new digital channel will host content from across the Geordie duo's long TV careers. The move into podcasting and digital content creation reflects a broader trend among established media personalities to diversify their presence across various media channels.
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