Belta Box will be accessible on platforms including YouTube, Facebook, Instagram, and TikTok. In addition to the podcast, the channel will host classic clips from Ant and Dec's television careers and "new digital formats," according to a statement. The initiative marks a significant expansion of their brand into the digital content creation space.
Declan Donnelly explained the concept behind the podcast, stating, "We asked our audience if we did a podcast what would they like it be about, and they said 'we just want you guys to hang out'. So that's what we're doing - Ant I don't get to hang out as much as we used to, so it's perfect for us." This suggests a focus on authentic, unscripted content designed to appeal directly to their established fanbase.
The launch of Belta Box and the "Hanging Out" podcast represents a strategic move by Ant and Dec to leverage their popularity in the evolving media landscape. By creating their own digital channel, they gain greater control over their content and can directly engage with their audience on multiple platforms. This approach mirrors a growing trend among established media personalities to diversify their presence beyond traditional television.
The new digital channel will also host content from across the Geordie duo's long TV careers. Ant and Dec recently signed a contract extension with ITV to continue presenting shows including I'm A Celebrity, Britain's Got Talent.
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